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The Nub
   
about the nub consultancy  

Our aim is to improve briefing standards when clients are briefing agencies. The client brief to the agency is one of the most critical transactions. Getting the brief right first time saves time and money. We work closely with the client to develop a better, more business-oriented brief for the agency. This does not replace the agencies creative brief, but compliments it. The client brief sits alongside the creative brief and acts as the business brief against which the agencies work will be evaluated in terms of its potential to deliver results. We work with a network of specialists according to nature of the brief. Some of these specialist are listed below.