Poor briefing costs ...
On a marketing budget of £1m, a delay of 2 months due to poor briefing …
… can cost up to £183,000 in lost sales
This is based on an advertising /sales ratio of 3%, a
return on marketing investment of 10%, and assuming that the ‘tap’
is turned off completely
Full business modeling services are also available to help organisations evaluate both the efficiency of investment and the systems put in place.
We will work with a number of specialist partner companies
e.g. Farmer and Company